Global Marketing Manager & CMO NOW Lead
NBC
NBC
Employee Resource Groups (ERGs) have the potential to be powerful business drivers, not just employee support networks. This session will explore how to position ERGs as strategic assets, aligning them with business goals to drive market insights, product innovation, and employee engagement. Learn how to measure impact, secure executive buy-in, and create a scalable framework for ERG success. This is more than advocacy, it’s about turning influence into measurable business value.